If you'll permit me to invoke Roland Barthes for a minute, I'll call your attention to a series of under-interrogated myths about aging: Namely that when you get older, you get less limber, less strong, less youthful, less attractive, and less cool. Susan Bordo has written brilliantly on how advertising culture, in its focus on youth, beauty, and thinness, consistently marginalizes those of us whose bodies do not mirror the images of beauty circulated by mainstream media. For good reason, Bordo focuses her attention on the impact that mainstream advertising has on women. My intention today, however, is to call your attention to the following video for Dinosaur Jr's "Over It" (from their new album Farm), which focuses its attention on men, and the way that it contradicts the mythology that equates aging with fragility:
The men performed all of their own stunts in this video, and it's quite a hoot to watch. Who says a grey-haired man in his mid-forties can't properly execute a killer kickflip?