Marx's theory of commodity fetishism is undeniably a bit hard to understand and come to terms with... especially when you consider Marx argues we aren't even aware of our fetishism culture. So it makes me wonder - Do we live for commodities? Why do you think Marx argues that we are able to recognize fetishism in previous cultures, but not in our own? Is this a fair assessment of ourselves? While I do think he has some valid points, his arguments undeniably leave me a bit uneasy.
Below is a link to a short video clip that discusses the Dali Lama, Barbie and commodity fetishism:
In the video, the speaker argues that fetishism is rampant in America. In fact, he argues that in a way, it is a defining characteristic of the "American Dream". Is it? Do we place to much emphasis on commodities? Or is this guy just blurting out useless rhetoric? What does it mean that we send Barbie to China despite all of our ideological differences and anger over human rights issues and such? While it is undoubtably hard to take the speaker serious, it does make me wonder why we are so seemingly willing to place economics over humanity (as the speaker argues in the clip). I guess another question I would ask is this.... Is Marx fair in describing "fetishism" in terms of a religion? Religion seems to imply we have faith in these commodities or that they are some how mystical or powerful, yet are they? Is it fair to talk about this theory of fetishism in terms of religious sentiments? In sending Barbie to China, do we believe that eventually are western ideas and principles will travel with her? Is Barbie, as a commodity, that powerful? Is this just another demonstration of our unwavering faith in commodities?