Wednesday, April 6, 2011

Go Forth!


Just thought I would post this since we didn't get to discuss the commercial at length in class today. What Whitman-esque themes do you see in the commercial? Why might Levis decide this is a good marketing tool over the less conservative (?) work of the beat generation? If Whitman's work is seemingly outdated as we discussed in class why might they use this poem? The commercial got a lot of attention when it came out and most likely resulted in a boom in sales. The mixture of nature, (homo)sexuality, youth and romanticism seem to be the themes pulled from Whitman in the commercial, I guess my overarching question to you is why?